The effects of perceived unethical telemarketing on relational quality and customer loyalty - A Study on Banking
碩士 === 崑山科技大學 === 企業管理研究所 === 99 === Telemarketing has fast, thorough and effective features, while saving the cost of distance, so companies as the Telemarketing to maintain customer relationships and create business value and profit tool in the rapidly changing customer-oriented environment. But i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07931209357188101147 |