A Study of Relationship among Marketing Mix, Customer Satisfaction and Brand Loyalty in Vietnamese Banking System
碩士 === 崑山科技大學 === 企業管理研究所 === 99 === With the intense competition and increasing globalization in the financial markets, bank management must develop some strategies in order to compete successfully in the competitive retail-banking environment. The longer a bank can retain a customer, the greater r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97650826712000454303 |