An Investigation of How Participation in Social Media Enhances Fundraising Activities for Nonprofit Organizations.

碩士 === 義守大學 === 管理學院管理碩士班 === 99 === Purpose: This study aims to evaluate the extent to which Non-Government Organizations (NGOs) are using social media; it attempts to find the available information and fill the gaps in the existing knowledge about the usefulness of social media. The study investig...

Full description

Bibliographic Details
Main Authors: Trinh-Thi MinhAnh, 鄭明英
Other Authors: Paula May Tomsett
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/88794218970567600473