The Measurement Scales Development and Validation for Network Compulsive Buying

碩士 === 義守大學 === 企業管理學系碩士班 === 99 === With the proliferation of the Internet, the way to shop online has become a fashion style for consumers. It is shown that the frequency of network compulsive behavior is getting increasing because of the convenient and the advantages of online shopping. In additi...

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Bibliographic Details
Main Authors: Shan-Ciao Sun, 孫善喬
Other Authors: Yue-Yang Chen
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/21165688436931086737