The Relationships Among Ticket Price, Promotion Programs and Purchasing Intention of The Low Cost Carriers – The Moderating Effect of Perceived Risk
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 99 === In recent years, with the recovery economy of Taiwan, it’s led the vigorous development of the tourism industry. More and more people want to be relax by travel abroad. Therefore, aviation industry competition has become increasingly. Consumers face the airline t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52899326472547586166 |