Purchasing Motives, Perceived Risks and Behavioral Intention of Online Sport Goods Consumption.
碩士 === 輔仁大學 === 體育學系碩士班 === 99 === The purpose of the study was to investigate the purchasing motives, perceived risks and behavioral intention of online sport goods consumption. In addition, this study was designed to further understand the impact of consumers purchasing sport goods through Inter...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72635103150560017157 |