The Influence of Brand Experience and Styles of Thinking on Brand Extension Evaluation
碩士 === 輔仁大學 === 織品服裝學系 === 99 === Through the perspectives of consumer cognition and brand concept, the purpose of this study is to explore the influence of brand experience and extended products fitness on brand extension evaluation with preference and purchase intention under the moderate effect...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09628225766827557525 |