Tweens’ Materialism, Clothing Involvement, and Strategies For Influencing Parental Purchasing Decision
碩士 === 輔仁大學 === 織品服裝學系 === 99 === In the past few years, the fast growth of technology and economic has formed a high consumption society in Taiwan. The word “Tweens” stands for children at the age between eight and fourteen. The ideas of their technology application, brands recognition, value of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32930171583145271421 |