A study on Consumers’ Attitude and Purchase Intention on the Virtual Commodity Transaction Platform
碩士 === 遠東科技大學 === 創新設計與創業管理研究所 === 99 === The online economy has experienced phenomenal growth over the last few years.One segment of this market, the network gaming population, has developed in step withthis general increase. Within this gaming community a novel market has emerged; a virtual commod...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/44234450882827335730 |