A Study of The Taiwan Lacquer Crafts Brand Awareness –The Case of Penglai Lacquerware
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 99 === Hundred years ago during the Japanese occupation, the Japanese created a lacquer crafts brand in Taichung state Taichung City called “Penglai Lacquer ware” (created from 1908-1916) by combination of the Taiwan local characteristics customs and specialty scenery...
Main Authors: | Tii-jyh Tsay, 蔡體智 |
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Other Authors: | Charles S Chien |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/27852925122750404362 |
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