A Study of The Taiwan Lacquer Crafts Brand Awareness –The Case of Penglai Lacquerware

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 99 === Hundred years ago during the Japanese occupation, the Japanese created a lacquer crafts brand in Taichung state Taichung City called “Penglai Lacquer ware” (created from 1908-1916) by combination of the Taiwan local characteristics customs and specialty scenery...

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Bibliographic Details
Main Authors: Tii-jyh Tsay, 蔡體智
Other Authors: Charles S Chien
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/27852925122750404362