A Study on the Effect of Customer Relationship Marketing on the Business Strategy of Individual Banking-The Case of Cooperative Bank

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 99 === Based on the current proportion of bank types and business items, the interest received from the credit business has become the main source of income for banks. According to the statistics, the amount of individual credit business is higher than that of private...

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Bibliographic Details
Main Authors: Jenn-Wuu Jang, 張振武
Other Authors: none
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/10729053938731610380