Investigating The Effect of Green Message On Green Purchasing Behavior

碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 99 === The future of green marketing is an open door for a new adventure; the cross-examination of the current situation shows that consumers are more and more attracted to buy green products. The factors that lead to green purchasing vary from time to space. This st...

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Bibliographic Details
Main Authors: Sebastian Bakatubia, 司馬添
Other Authors: 吳廣文
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/97225619869917487777