Antecedents and Consequences of CRM Technology Acceptance－The Case of Taiwan Life Insurance Industry
碩士 === 逢甲大學 === 風險管理與保險研究所 === 99 === The purposes of this study were to explore the antecedents that affects salespeople acceptance of customer relationship management system (CRM) in Taiwan’s life insurance industry, and to analyze effects of various types of organizational factors (e.g., organiza...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68924594997394726820 |