The Relationships among Information Asymmetry, Risk Perception and Consumer Switching Behavior-The case of Internet Buying

碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === Scientific and technological progress, through the network to become more diverse, consumers should have been more choices, and become more active, more sperm out, but the consumer online shopping through the virtual network, and physical stores, as there are...

Full description

Bibliographic Details
Main Authors: Wang, Cheng-an, 王健安
Other Authors: Tsai, Tun-chung
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/97023347529556120408