The Effects of Vanity Traits, Consumer Ethics , Perceived Quality and Perceived Risks on Consumer Behaviors of Counterfeit Product-A case of the World-renowned Leather Product
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === This study aims to investigate the effect of consumers' vanity traits, consumer ethical beliefs, perceived quality and perceived risks on consumer behaviors of fake fine leather product. This study screened out 245 samples of fake leather product consum...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13687290677159054050 |