The Study of Relationship Quality Brand Relationship Quality to Price Sensitivity of Luxury Goods between Taiwanese and Mainland China’s Consumer
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === This study state the consumers' price sensitivity . We focus on the sensitivity influenced by quality of international luxury brand, including relationship quality and the brand relationship quality. The object of study: The consumers of Taiwan and China wh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04369509609265749025 |