The Effects of Mega Sporting Events on a City’s Brand Awareness and Image - A Case Study on Deaflympics in Taipei 2009
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The purpose of this research is to discuss the effects of the relationship mega sporting events have on a city’s brand awareness and the city’s brand image. The research focuses on the 2009 Summer Deaflympics in Taipei. The residents of Taiwan should be cons...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48734467468859563128 |