The Impact of Customer Characteristics, Product Characteristics and Channel Patterns on Brand Loyalty–The Case of Women’s Underwear
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === Women’s underwear retailing industry in Taiwan is estimated to have values of about 25 billion Taiwanese Dollars Market per year. For this reason, undergarment companies join this marketplace in droves and attemp to secure a nice market. Never-theless, the brand...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35373636483451257791 |