A Study of the Effects of Adolescents’ Value and Products Attributes on Purchase Intention: The case of In-style Clothing
博士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The increasing of teenagers’ spending signalizes the importance of young consumers’ market. The study discusses their different values and purchase intentions toward in-style clothing shopping. The subjects participated in the study are the students from 8 junio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62608708272638782345 |