A Study of Relationship between Risk Communication and Trust

碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === From customer’s point of view, if customer can understand the process and risk of medical treatment in advance then they can easy to make the decision for selecting the treatment. Utilized the risk communication can reduce the customer’s mistrust and avoid the m...

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Bibliographic Details
Main Authors: Chin - Te Huang, 黃進德
Other Authors: Li-Ling Liu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/77985072456129467913