A Study of Brand Extension and Brand Equity of Famous Athletic Shoes Brands in Taiwan and Mainland China
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 99 === In the study, our main object is to discuss (1) the effect of initial parent brand equity on consumer’s brand extension attitude, (2) the effect of category fit on consumer’s brand extension attitude, (3) the effect of image fit on consumer’s brand extension a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28789822192084088248 |