Factors Affecting Consumers’ Purchase Intention Toward the Japanese Brand Apparels：An Empirical Study inTaiwan and Mainland China
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 99 === Japanese brands have always been top priority for consumer choice, and clothing for daily necessities, the Japanese brands gives people a more detailed and quality assurance. And create a good brand image, so consumers a better brand attitude, and attention t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26347014650646222576 |