The Relationship Among Personal Value, Emotional Accounting and Purchase Intent： Empirical Evidence from Luxury Goods
碩士 === 大葉大學 === 企業管理學系碩士班 === 99 === Based on previous literature on terms to buy luxury brands, most of them are exploring the purchase of luxury brands is to make people impressed by this, whether consumers simply because the impact of personal values, to buy luxury goods, this research is slightl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09783295530958997704 |