Applying the Multiple Criteria Decision Making Methods to Evaluate Brand Equityfor Cosmetics Chainstores
碩士 === 大葉大學 === 工業工程與科技管理學系 === 99 === Because of the female consumers’ self-consciousness transformation concerning the facial care and cosmetics products in the past decade, the facial care product have already been regarded as daily consumer necessities instead of luxurious spending no longe...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65391690890363807704 |