A Study to the Influence of Product Attributes and Purchase Motivation on Purchase Intention of Innovative Product: A Case of Wii
碩士 === 朝陽科技大學 === 應用外語研究所 === 99 === With the speedy development of technology nowadays, video games have been endowed with many innovative elements. Playing video games has grown to be a leisure exercise. This study took Nintendo Wii as an innovative example to research the level that people adopt...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64685857770585224070 |