The Influence of Word-of-Mouth on the Consumer’s Purchasing Decision: Case of Taichung Free-Tasting Group
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 99 === There are so many companies pay more attention to the social networking marketing channel when rising of website of social networking, such as Bookstores and McDonald both have own business blogs for consumer to join. Taichung Free-Tasting Group is one of Facebo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06861261653241645121 |