Dilemma of using Web2.0 Network marketing tool in International Hotels- X Hotel as example
碩士 === 清雲科技大學 === 經營管理研究所 === 99 === As the popularity of the use of network technology, internet marketing in hospitality industry has become an important issue. International Hotel starting to focus on the use of internet marketing tools web2.0 because Bed and Breakfasts industry success stories....
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10770735287017120242 |
| Summary: | 碩士 === 清雲科技大學 === 經營管理研究所 === 99 === As the popularity of the use of network technology, internet marketing in hospitality industry has become an important issue. International Hotel starting to focus on the use of internet marketing tools web2.0 because Bed and Breakfasts industry success stories.
The survey concerns the result of International Hotel using web2.0 internet marketing technology difficulties. The survey founded on the case study of x hotel, research the hotel contact with the network of scientific and technological difficulties encountered by the organization.
Finally, this study found that the case organization and management of the hotel industry and type of organization can not adapt to the network web2.0 marketing environment, and therefore for the problems found during the study to provide recommendations for improvement in the case.
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