Dilemma of using Web2.0 Network marketing tool in International Hotels- X Hotel as example

碩士 === 清雲科技大學 === 經營管理研究所 === 99 === As the popularity of the use of network technology, internet marketing in hospitality industry has become an important issue. International Hotel starting to focus on the use of internet marketing tools web2.0 because Bed and Breakfasts industry success stories....

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Bibliographic Details
Main Authors: Shiou-Wen Chuang, 莊琇雯
Other Authors: 葉堂宇
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/10770735287017120242