The Effects of Price Promotion Framing Messages on Consumer Purchase Intention
碩士 === 中原大學 === 國際貿易研究所 === 99 === Promotion has been a useful strategy of many merchants to increase store sales. A 3 (price promotion framing: single discount / multiple discounts- large discount first and small discount last / multiple discounts- small discount first and large discount last ) * 2...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rf745v |