The relationships among Aesthetic Respones and Customer Satisfaction in AfternoonTea Space from the Viewpoint of Sensory Experience-Using "VVG Bong Bong" as An Example
碩士 === 中原大學 === 室內設計研究所 === 99 === By far, researches about ensory experiences mostly focus on marketing products and brands, but not on the aspect of interior environment. Thus, this study scheme of experiential marketing is based on the concept of the sensory experience, and studied an afternoon t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17793243053320837157 |