Brand Effects of Generic Advertising in the Introductory Stage of the Product Life Cycle
碩士 === 正修科技大學 === 經營管理研究所 === 99 === Different from literature on generic advertising, this research first focuses on generic advertising with brand name mentioned in the introductory stage of the product life cycle. The purpose of this research is to explore possible brand effects of generic advert...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26815730359075591388 |