Research of the relation between values , auction behavior perception, auction expectations and customer satisfaction , loyalty to a auction platform .

碩士 === 正修科技大學 === 經營管理研究所 === 99 === Auctions are one kind of exchange method that stands out compare to the other ways of exchange. Consumer placing a bid is the fundamental point to achieving a successful deal. It is also a platform where the auction unit can gain profit from the deals between the...

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Bibliographic Details
Main Authors: Chang, Chih-feng, 張志逢
Other Authors: 鄭舜仁
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/23766195191666197597