整合環保、健康與綠色消費概念對自行車購買與使用行為之研究

碩士 === 正修科技大學 === 經營管理研究所 === 99 === The main purpose of this study is to combine the behavioral patterns namely sports and leisure, green consumption, buying and using behaviors and add two moderating variables, riding frequency and lifestyle & values in the discussion. The citizens of Kaohsiun...

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Bibliographic Details
Main Authors: Wu, Yi-Ching, 吳宜靜
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/34811453969318474388