The Study for the Strategic Planning of Festival Marketing－A Case Study on Houli Musical Instrument Festival
碩士 === 中華大學 === 行政管理學系碩士班 === 99 === Many studies have showed festivals to be the fastest-growing tourist events that attract many tourists. A successful festival depends on a through planning, outstanding marketing strategies, as well as a lively introduction of the event. This study first explore...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34236755435466399265 |