A Study on Market Segmentation of the Book Market and Customer Purchase Behavior for Taiwan
碩士 === 中華大學 === 企業管理學系碩士班 === 99 === Reading is the source of knowledge as well as the motive force of civilization. With the progress of the times, human lifestyles change significantly; the channels for purchasing books, approach to reading and reading interest are also of great diversity. Recentl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47368820238455895360 |