Extended TAM with Intrinsic Motivation & Extrinsic Incentive in On Line Shopping

碩士 === 國立中正大學 === 高階主管管理碩士在職專班 === 99 === It’s very common that organizations introduce new information technology (IT) to enhance their efficiency. In order to enhance the efficiency of the new IT, studies about the users’ acceptance and behavior seem very important. There are numerous theories and...

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Bibliographic Details
Main Authors: Chen Kuan-Hsin, 陳冠昕
Other Authors: 吳英隆 博士
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/04448470491726017374