The Influences of Task Difficulty on Context Effect
碩士 === 國立中正大學 === 行銷管理研究所 === 99 === Five shopping scenario were examined to look through how task difficulty play an important role on compromise and attraction effect, together as context effect. We found the difficult task has moderations on context effect, which lead both effects decreased, and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53663191168481470573 |