Effects of Consumers' Personality On Reality TV Viewing Motivations
碩士 === 國立中正大學 === 行銷管理研究所 === 99 === In the end of twenty century, the trend of reality TV was reignited from the Western Countries. This kind of programs claim to be real since they do without scripts and lines. Since people changed their spending habit from material consumption the emotional consu...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87793367406782236601 |