Factors Influencing User Acceptance of Social Commerce: A Perspective of Service Science

碩士 === 國立中正大學 === 資訊管理學系暨研究所 === 99 === The increased popularity of social media has led to a new type of business model, social commerce. Social commerce is a concept of merging online shopping and social networking. Social commerce has changed the way that a business provided products and services...

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Bibliographic Details
Main Authors: Lai, Chiayin, 賴佳吟
Other Authors: Hung, Shin-Yuan
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/28542624534242399938