A Study of the Consumer Acceptance of Mobile Banking: The Perceived Value Perspective
博士 === 國立中正大學 === 資訊管理學系暨研究所 === 99 === The purpose of this study is to develop a theoretical model to explain consumers’ intentions to accept mobile banking (M-banking). A research model elaborated from perceived value perspective with benefit and sacrifice components was proposed to examine consu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77990636835332252870 |