Understanding Consumer Continuance of Electronic Commerce: An Attitude-Change Perspective
博士 === 國立中正大學 === 資訊管理學系暨研究所 === 99 === Prior e-commerce studies that have identified factors of stimulating consumers to accept and use an online shopping channel are unable to effectively validate the phenomenon that some consumers continue using the same online shopping channel after accepting it...
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77159185208627431757 |