Integrating the Museum and facebook: A New Type of Social Marketing
碩士 === 真理大學 === 企業管理學系碩士班 === 99 === This study focuses on a public museum in northern Taiwan which had developed a new type of social marketing: integrating museum and facebook. This study is in view of the theory which high-tech products had developed to check the “Museum Product” which includes t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82783379285850256916 |