Factors Influencing on the Brand Name of HD Bank at Bien Hoa Branch

碩士 === 美和科技大學 === 經營管理研究所 === 99 === The word "brand" is increasingly important to businesses and familiar with customers. Assets of the business are not only the value of land, machinery, plant, equipment etc., but also brand value which is the ideas and beliefs in the customers' min...

Full description

Bibliographic Details
Main Authors: Vu Minh Nguyet, 武明越
Other Authors: Chih-Shing Tau
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/69037898980728615232