The Effects of Mobile Multimedia Advertising on Advertisement
碩士 === 元智大學 === 資訊傳播學系 === 98 === Mobile phones could send not only text messaging by SMS (Short Message Service) but also multimedia content such as pictures, ring tones, music and videos by MMS (Multimedia Messaging Service). MMS now emerges as a new popular advertising medium. The study attentio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75717315831298865618 |