Customer satisfaction, perceived quality and perceived value: Findings from the E-reading service

碩士 === 元智大學 === 資訊傳播學系 === 98 === The development of e-book has changed the way of message being transmitted and received. This whole new generation of reading may change our reading experience. The emerging new e-reader (e.g. Amazon’s Kindle) has drawn a considerable amount of attention. The study...

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Bibliographic Details
Main Authors: Bo-Han Yang, 楊博涵
Other Authors: 王小惠
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/65607528017807150054