A Study of Key Factors of Appliance Brand Selection
碩士 === 元智大學 === 管理研究所 === 98 === The purpose of this study is to investigate the key factors of appliance brand choice of consumers and the weight of these evaluation criteria. After analyzed the evaluation criteria, we conclude the order of brand preference for most consumers. In order to find the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40582632786176183867 |