The Influence of Electronic-word-of-mouth、Internet Trust and Product Price on New Brand Consumer Purchase Intention
碩士 === 元智大學 === 管理研究所 === 98 === With the Internet becoming an important part of modern life， the growing importance of online shopping， according to MIC III data show that in 2008 Taiwan''s online shopping market size， there is about NT$2，430 billion， a 97-year growth of 32.3% is...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46776342008556300260 |