The influence of service innovation on cunsumer value under different involvement level - an evidence of convenient store industry
碩士 === 元智大學 === 管理研究所 === 98 === Since the President enterprise has established the PRESIDENT CHAIN STORE CORPORATION in 1978, the convenience store franchise has been developed for over 30 years in Taiwan. At present, there is a convenience store to serve every 2,500 people of the population in Tai...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/41965173131656011344 |