A study on the decision-making process of diversification of firms - A case study of a group company

碩士 === 元智大學 === 管理研究所 === 98 === In such a competitive environment of the market, we look at scientific technological progress and economic development, rapid changes in social environment and consumer’s demand which cause the market patterns change constantly and the product life cycle decreased....

Full description

Bibliographic Details
Main Authors: Zong-Shiann Wu, 吳宗憲
Other Authors: Hsueh-Jen Hsu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/s35a85